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Dry Disease Disease (DED), also known as Dry Eye Syndrome, is a chronic condition caused the decreased production of tears as people age. Although DED occurs in both women and men, post- menopausal women are most affected. Although there is no cure, various treatments can help manage DED symptoms. New Attitude's new venture is the development of several devices that address the needs of this market which help to relieve and manage the symptoms of DES and contribute to the QOL of those living with this condition

Managing the Symptoms of Dry Eye Disease 
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Dry Eye Disease (DED), is a chronic condition causing varying levels of discomfort and for some people it can become extreme and disabling. DED can cause changes in one’s vision and lead to damage of the eyes over time. Researchers in Ontario, Canada in a 2019 article that dicuss a survey of Ontario residents that shows that 59.5% of females with a median, median age of 46 years report having symptoms of DED. It is estimated that over 6 million people suffer from DED in Canada. (1)

Meibomian Gland Dysfunction (MGD)

Meibomian gland dysfunction (MGD) happens when the oil-secreting glands in the eyelids don’t secrete the quantity or quality of oil needed to prevent the eyes from drying out. MGD is a common cause of dry eye syndrome as well as diseases of the eye surface and blepharitis (eyelid inflammation). Recommended treatments to manage MSG focus on unclogging the glands using either warm compresses and eye lid massages or instrument-and machine-based options available through one’s eye care to provider. (2)

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Prevalence of dry eye disease in Ontario, Canada: A population-based survey

B. Caffery, S.Srinivasan, CJ Reaume, A Fischer, D Cappadocia, C Siffel, C. Chan,
Ocular Surface 2019 Jul;17(3):526-531.

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